The project was focused on improving the urban mobility experience through integrated digital solutions.

MY ROLE
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- Creation of detailed user profiles (personas) based on qualitative and quantitative research.

- High-fidelity mockups that reflect the visual identity including color palettes, typography, and graphic elements.
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- Creation of interactive prototypes that allow users to test the functionality and usability.

- Design and development of reusable components and UI libraries that ensure consistency and efficiency.